As the old adage goes, marketing without data, is like driving with
your eyes closed. To get your site to convert better we dive deep into
your site and extract all the juicy data.
You might have a good website – decent design,
great offer – and you’ve put a lot of thought and analysis
into it. But you are
not happy with the results.
Our approach to help you grow your online presence is customer
centric. This means we put your customers at the frorefront.
We try to get into their heads, their pain points, their pleasure
and convince them that your product is the best solution
for their needs.
We do not make websites for everyone to say "WOW". Sure, you
will get that, but that is not our focus. Our focus is to
make sure that when potential clients find you, (1) they are willing to pull out
their wallet and (2) pay you for your service. This is the
only "WOW" we are interested in.
We look at your business holistically before we write a single line
of code. To make your site convert we need to understand your
customers. Your site is designed for your customers not for everybody.
This is what seperates us from other design shops.
For us to make you a high conversion website, we ask
- Why are they buying the type of product you are selling?
- Why should they choose you over your competition?
- What part of your website is turning them away and what
we need to do to stop that from happening?
- What makes them want to scroll down your website or
navigate more of it?
- What information are the really looking for but can’t find?
- Why are they not buying more from you?
- How usable is your website? Is it easy to find information
and navigate through?
- We will tell you exactly what changes to make and will do
it for you
WHO THIS IS FOR
- Businesses that have a proven business model. No conversion
miracle is going to help you if people don’t want what you sell.
- You need help increasing your conversions. You want your
website to give you high quality referrals and work for you.
WHAT HAPPENS FIRST?
We first track how many visitors are viewing your site. If you do
not have substantial traffic hitting your site, we start with
a clean slate. We first study your competitors and your customers.
With our best hypothesis, we design and write copy.
Next, we put your new design online replacing your old site. A very
SEO is then done. We resort to paid advertisements on facebook and
google to get your product up there with additional cost. This
will bring you lot of traffic.
After your site is live and flooded with traffic, we add analytics
and metrics to test how your site is performing. We start to
do a comprehensive research on how to optimize your site. Our
goal is to convert your traffic to paid customers.
WHAT HAPPENS AFTER THE RESEARCH HAS BEEN COMPLETED?
Research can take anywhere from 30 to 45+ days. Collecting data,
interpreting, making our best hypothesis and testing
till we reach a point of diminishing return.
After we conclude that your site is optimized for conversion we give
you a detailed report and have an in person meeting or
skpye/phone call on how to maintain your site. Your site is like
any other mechanical unit. It needs servicing once in a while. We
help with that too.